Job Description
Benefits: - Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Position Overview: We’re not looking for someone to simply manage vendors. We’re looking for a
creative builder and hands-on marketing architect — someone who knows how to
create buzz , inspire franchise owners, and execute strategic plans that generate measurable growth.
This is a
critical leadership role where you’ll be responsible for national brand strategy and lead generation while also supporting and energizing franchise owners to market effectively in their communities. You'll be the voice of our brand and the catalyst for franchise marketing success.
You must be a doer and a thinker: someone who rolls up their sleeves to execute while seeing the big picture and steering strategy. If you love building brands, creating customer excitement, and enabling business owners to thrive — we want to hear from you.
Key Responsibilities: Lead Generation & Demand Creation - Build and optimize integrated marketing campaigns across digital, social, search, email, and local advertising to drive qualified leads
- Manage PPC, SEO, LSA, paid social, organic content, retargeting, and email nurture workflows
- Track performance metrics and continuously optimize for cost-per-lead, lead-to-sale, and ROI
Brand Buzz & Customer Engagement - Design and execute marketing campaigns that create word-of-mouth excitement and organic buzz
- Develop brand moments that inspire sharing and user-generated content
- Launch community-driven, experiential, or guerrilla-style campaigns to elevate local presence
- Produce high-impact content, contests, PR stories, and referral campaigns that get people talking
Franchise Owner Engagement & Enablement - Develop scalable toolkits, marketing playbooks, and campaign assets for franchisee use
- Train, coach, and energize franchise owners to execute local marketing plans with confidence
- Host ongoing webinars, calls, and support sessions to ensure alignment and drive adoption
- Partner with franchisees to brainstorm, test, and implement grassroots campaigns in their markets
- Build incentive programs that reward high-performing local marketers and brand advocates
Brand Strategy & Franchise Marketing - Define and evolve national brand positioning, messaging, and visual standards
- Ensure consistency across local and national marketing materials, websites, and campaigns
- Support franchise development efforts by building strong B2B marketing assets and campaigns
Team & Vendor Leadership - Lead internal team members and external agency/vendor relationships
- Manage budgets, timelines, and deliverables with accountability to performance KPIs
- Present insights, campaign results, and new initiatives to executive leadership
Qualifications: - 7+ years in marketing with 3+ years in a leadership or director-level role
- Experience with multi-location, franchise, or home services brands
- Hands-on expertise in digital marketing (Google Ads, Facebook/Meta, SEO, email automation, LSA, etc.)
- Proven success in building high-converting, buzz-worthy marketing campaigns
- Experience working directly with franchise owners and their teams
- Excellent communicator with ability to build buy-in and inspire engagement
- Creative mindset with hands-on execution capabilities
- Familiarity with marketing tech (HubSpot, HighLevel, GA4, Canva, ClickFunnels, etc.)
- Highly organized, proactive, and resourceful
Bonus Points For: - Experience launching national campaigns across multiple markets
- Background in home improvement, roofing, HVAC, or consumer services
- Event, PR, influencer, or reputation marketing experience
- Training or enablement experience for franchisees or small business owners
About Honest Abe Roofing: Honest Abe Roofing is one of the fastest-growing residential roofing franchises in America. With a mission to deliver top-tier roofing services through an unbeatable customer experience and an industry-leading franchise model, we’re building a national brand with deep local roots. We are now looking for a driven and versatile marketing leader to join our team and help take our brand, lead generation, and franchise growth to the next level.
What We Offer: - Competitive base salary + performance-based bonus
- Growth opportunity within a rapidly scaling national brand
- A fast-paced, entrepreneurial, and supportive culture
- The ability to leave your fingerprint on a brand in hyper-growth mode
Apply Today If you’re passionate about marketing, love empowering business owners, and thrive on seeing your work drive real-world impact, this is your chance to join a brand with purpose and momentum. Help us build Honest Abe Roofing into the most talked-about name in home services.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.
Job Tags
Local area,