The Sr. Product Marketing Specialist will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America.
This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives.
The Sr. Product Marketing Specialist will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.
Key Responsibilities
Strategic Product Management
• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Innovation and Development
• Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.
• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
Consumer and Market Insights
• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
• Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.
•Act as a voice of the customer, advocating for consumer needs and preferences in product development.
Cross-Functional Leadership
• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
• Work closely with sales teams to align product strategies with customer needs and retail requirements.
• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
Performance Optimization
• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
• Develop and present post-launch evaluations and recommendations to senior leadership.
Qualifications
Education and Experience
• Bachelor’s degree in marketing, Business Administration, or a related field
• 5-8 years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.
• Demonstrated success in leading product launches and managing complex product portfolios.
• Bilingual in Korean and English
Skills and Competencies
• Expertise in product lifecycle management, from concept to commercialization.
• Strong analytical skills with the ability to synthesize data into actionable strategies.
• Proficiency in tools like Nielsen, IRI, and project management software.
• Exceptional leadership, communication, and negotiation skills.
• Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.
Personal Attributes
• Strategic thinker with a passion for innovation and problem-solving.
• Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.
• Collaborative and influential leader who can drive alignment across diverse teams
Benefits & Perks:
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