Job Description
DESCRIPTION
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications.
We are seeking an experienced Product Marketer responsible for generating inbound intel, creating messaging, GTM strategy, and execution for emerging solutions. The right candidate should have experience developing crisp, highly differentiated, and compelling positioning and messaging. They will be responsible for gathering customer and industry intel to inform Product improvements, crafting compelling messaging, developing outbound content, and tracking success by standing up mechanisms and creating metrics.
The ideal candidate will have a track record of leading successful product marketing programs for ad tech solutions, and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress.
The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, able to present to senior leadership, and able to execute with high standards.
Key job responsibilities
* Work across the Marketing, Product, and Sales organizations to define and drive the marketing and go-to-market strategy for this emerging solution
* Develop and execute integrated marketing plans
* Partner cross-functionally to ensure that the solution's messaging is flowing correctly across our channels, from our website to sales collateral and events
*Create and maintain a comms doc
*Generate inbound intel to help shape the Product roadmap
*Communicate updates and progress internally to stakeholders
* Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
* Highly proficient writer and able to interface with Executive leaders
* Skilled in creating PowerPoint collateral for sales
* Serve as a respected ads product marketing voice, both internally and externally
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time, Shift work,