Job Description

About the Company

A long-established leader in the professional beauty supply industry, offering a comprehensive range of products and services to salon professionals and beauty schools nationwide. With a strong commitment to quality, innovation, and customer service, we strive to support our partners with exceptional tools, products, and marketing solutions that meet the evolving needs of the beauty industry.

Position Overview

The Product Marketing Specialist will play a critical role in managing the full product marketing lifecycle, with a particular focus on catalog development, product branding, packaging, and digital content. This role requires strong attention to detail, excellent project management skills, and a deep understanding of both product marketing and visual presentation.

Key Responsibilities

• Own and manage the annual catalog process (650+ page book with 4,000 SKUs), including timeline coordination, data accuracy, visual presentation, and product information organization.
• Maintain and update the Flipbook Catalog to ensure all product and pricing information is accurate and current.
• Lead the brand management initiatives, including new product development (selection, factory instructions, naming, branding, positioning) and packaging process management.
• Oversee partner brand relationships and product selection, ensuring seamless marketing and brand alignment.
• Manage the SKU assortment across all marketing channels, proactively removing discontinued SKUs.
• Create compelling and clear product descriptions for catalogs and websites, highlighting value propositions and key benefits.
• Oversee product imagery updates to maintain visual consistency across catalogs and digital platforms, ensuring subcategories and individual SKUs are optimally presented.
• Provide digital marketing with accurate and up-to-date product information for website and online catalog updates.
• Develop and manage corporate, promotional, and program-related marketing materials, including copy and communications.
• Manage vendor item switches and ensure packaging updates are executed flawlessly.
• Oversee catalog price list updates and ensure accuracy across all distribution formats.
• Execute private label packaging, ensuring specifications and branding requirements are met exactly as requested.
• Fulfill catalog requests that come through the CRM system in a timely manner.
• Create various sales presentations and marketing collateral for senior management throughout the year.
• Provide strategic oversight of all product packaging and printed marketing materials (B2B and B2P), ensuring correct layout, copy, and technical specifications.

Qualifications

• Proven experience in product marketing, catalog management, or related roles.
• Strong understanding of catalog creation and product lifecycle management.
• Excellent project management and organizational skills, with high attention to detail.
• Ability to write compelling product descriptions and marketing copy.
• Experience managing packaging design and execution processes.
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Proficiency in marketing platforms, CRM tools, and Microsoft Office Suite; experience with digital marketing tools is a plus.

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