Job Description
DESCRIPTION
Help shape the future of the Alexa home. We’re looking for a customer-obsessed Senior Product Marketing Manager to lead the go-to-market strategy for Alexa Smart Home hardware and software. You’ll drive product launches, develop breakthrough messaging, and craft strategies that help millions of customers discover, adopt, and love Alexa’s smart home experiences. This is a high-impact role on a fast-paced team where marketing meets innovation.
Key job responsibilities
- Lead the end-to-end product marketing lifecycle for high-priority smart home initiatives—owning GTM strategy, positioning, messaging, launch planning, and performance measurement
- Define and deliver the customer and business strategy, including goals tied to product adoption, awareness, subscription conversion, and engagement
- Extract and synthesize insights from customer research, behavioral data, and competitive analysis to inform positioning and influence product/feature development
- Develop bold, insight-driven GTM plans, including audience segmentation, value propositions, channel strategy, and messaging frameworks for both device and software experiences
- Drive launch excellence by partnering across product, channel, PR, retail, and on-device teams to deliver coordinated, high-impact customer campaigns
- Influence partner team roadmaps by identifying unmet customer needs and market opportunities, shaping future product offerings and go-to-market approaches
- Evaluate performance of marketing initiatives with a strong grasp of customer experience and business outcomes (e.g., adoption, engagement, awareness, revenue impact)
- Represent the GTM perspective to senior leadership, including regular updates through MBRs, QBRs, and strategic documents such as PR/FAQs and business reviews
- Identify and solve cross-team gaps and blockers—negotiating resources, aligning roadmaps, and building scalable mechanisms to accelerate impact
- Build alignment across diverse stakeholder groups, including product, business development, design, analytics, and executive leadership, with clear communication and strong influence
A day in the life
As the Senior Product Marketing Manager for Alexa Smart Home, your day starts by reviewing customer insights and campaign performance data to identify opportunities to improve adoption and engagement. You lead GTM planning for upcoming device and software launches, aligning messaging, positioning, and customer value across product, PR, and retail teams. Throughout the day, you collaborate cross-functionally to solve for gaps in the customer journey and influence roadmap decisions based on market trends and behavioral data. You own performance measurement, regularly evaluating impact across awareness, adoption, and subscription conversion. You represent the GTM perspective in leadership forums and drive strategic planning for future initiatives. Ultimately, you're responsible for crafting and scaling marketing strategies that help customers discover, adopt, and love Alexa's smart home experiences.
About the team
The Alexa Smart Home Growth team sits within the Alexa Product Sales and Marketing organization and owns the end-to-end customer journey—from driving device sales to marketing, connection to Alexa, and ongoing feature engagement. The team leads full-funnel marketing strategies that help customers discover, adopt, and deepen their use of Alexa in the home. Within the team, the Smart Home GTM group collaborates closely across functions and with external Alexa stakeholders to bring new hardware and software experiences to market. Together, we drive launches, scale adoption, and deliver measurable impact across Alexa Smart Home.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Job Tags
Full time,