Job Description

DESCRIPTION

At Alexa, we’re continuing to build the world's best personal AI assistant. A career in Alexa means you’ll be working to shape the future of Alexa and solve unique marketing challenges at scale. We are looking for a Product Marketing Manager to support the Email Channel.

This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development. You must have a passion for Email marketing, data analysis, and understanding customers. You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring. You are an Email marketing thought leader (expert), with first-class written and verbal communication skills, the ability to prioritize to meet deadlines, top-notch organizational skills, experience managing expectations and dependencies, and deliver data-driven results.

Key job responsibilities
* Drive strategy and execution of email marketing programs in support of the customer lifecycle
* Define experimentation roadmap, regularly optimizing programs based on learnings
* Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership
* Own the development, roadmap, and continuous improvement of creative content
* Ability to code/edit basic HTML email templates, with CSS knowledge
* Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices
* Bring and test innovative ideas for how to best drive business results through the Email channel

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

Job Tags

Full time, Internship,

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